In this book, Blake described some of the counter-intuitive principles that have helped TOMS grow from an interesting idea to a company that in five years has given more than a million pairs of shoes to children in need. He showed how you, too, can create something that will make a difference, whether it’s a nonprofit organization, your own social enterprise, a new business you create on the side while still working in the mainstream, or perhaps even a new division of your current company. You will also read stories of other people who started something that matters ad learn their tips on how to make a difference in business and how to make a business out of making a difference. We all come at that goal from different angles, but what all of us have in commons is a foundation on at least one, if not all, of six key traits: These six traits form the guidelines I believe everyone should follow to start and sustain something that matters. This book will show you how to apply them.
Together, these six elements offer lessons that will challenge you to look at your business and your life from a different perspective: They teach that having a story maybe the most important part of your new venture; that fear can be useful; that having vast resources is not as critical as you might think; that simplicity is a core goal in successful enterprises; that trust is the most important quality you bring to your company; and, finally, that giving may be the best investment you’ll ever make.
If you’re like Blake and most of the people who yearn for something more than just business success, this book is for you. You’re searching for meaning. You want to have time and freedom to do things you love and contribute to making the world a better place.
The stories in the book will show that you can earn money, achieve personal fulfillment, and make a positive impact on the world all at the same time. If this sounds like the way you want to do business and live your life, this book can help get you started. It is a guide to help anyone who is interested to start something that matters.
About Blake Mycoskie:
In 2006, Blake Mycokie founded TOMS Shoes, the company that would match every pair purchased with a new pair given to a child in need. One for One. In September 2010, Blake returned to Argentina, where he was first inspired to start TOMS, to celebrate the one millionth pair of new shoes given to a child in need.
After five amazing years of giving shoes, Blake was ready to address another need: vision. On June 7, 2011, TOMS debuted One for One Eyewear, which provides eye treatment, prescription glasses, or eye surgery for every eye pair purchased.
Former President Bill Clinton has introduced Blake as “one of the most interesting entrepreneurs [he has] ever met.” And Bill Gates featured Blake and TOMS Shoes in his Time magazine article, “How to Fix Capitalism.”
Blake is an avid reader and traveler. A favorite quote of his by Gandhi: “Be the change you want to see in the world.”
If you are from the Philippines, this book is available at The Bookshelf for only Php 220. You can inquire at email@example.com or contact 09055608530.
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